The marketing manager within the company, for example, must take the necessary steps to develop a comprehensive marketing program that will reach its customers. Marketing problems can be solved by elements such as promotion, product, price and place. According to wwwgetjamaica.com, Digicel Jamaica has been a major contributor to national income and job creation for hundreds of Jamaicans, directly and indirectly. In areas such as Jamaican Construction, Jamaican Retail and of course Jamaican Telecommunications, Digicel has discovered Jamaicans at all levels in one of the most active and dynamic fields in existence. There are four characteristic elements of service: intangibility, inseparability, inventory and inconsistency. When services are intangible, they cannot be touched, held, or even seen before making a purchase. Therefore, for the service to become tangible or somewhat useful, one must make sure that they show what benefits the product will have or how it will help the customer. For example Digicel offers online shopping where you can buy your credit online. This service is intangible but by demonstrating how to use the service it will provide a benefit to customers who purchase.