The New YorkerCOVER ANALYSIS• July 1966 – The cover of the July 2, 1966 edition of The New Yorker features illustrations by Michael Getz. Displaying a display of patriotism, Getz uses the entire cover section to feature an illustration of an American flag hanging from the front of a typical home designed for the upper middle class. However, besides the title of the magazine and the design itself, the only other printed words contained on the cover are the publication date and the price of the magazine; 35 cents.• July 1986 – The July 7, 1986 edition of The New Yorker features a cover with a cartoon illustration of a woman holding a very large birthday/celebration cake. Similar to the rhetoric of the 1966 issue, John Biechman uses the colors red, white, and blue in the woman's dress to depict the patriotic sentiment of our Independence Day, the "4th of July." In addition to the colors of the American flag in the woman's dress and attire, Biechman includes a figure of the Statue of Liberty on the cake to further express a sense of patriotism. • July 1996 – The July 8, 1996 edition of The New Yorker picks up the theme of nationalism with Jeremy Falcone's image of the Statue of Liberty holding a "sparkler" firework in her hand. Interestingly, Joseph Pulitzer, founder of the New York World & Pulitzer Prize, was partly responsible for getting the statue from the French country. Pulitzer used his public influence and image to collect nickels from immigrants, convincing them that the statue would be a symbol of their newly acquired freedom. Additionally, even though the price of the magazine increased from 35 cents in 1966 to $2.95 in 1996, the cover layout and title are exactly the same as they were thirty years earlier (i.e. i.e.: simple and clear title of the publication, no preview). of articles included and no front page advertisements).ADVERTISING ANALYSIS*July 1966• Alcohol/Gin – The majority, if not more than half of all advertisements in the edition are for alcohol. Specifically, gin appears to be the most popular and focused liquor of the time, with the theme "Drier is Better". Evidence of the prevalence of such a theme is Gancia, an imported Italian Ve...... middle of paper...... similar to that of the New Journalism techniques of the early 1900s. Articles on the Medicare and the president's politics are probably no longer attractive writing, as the New Yorker seems to have lightened its political agenda over time. Biographies and personal stories replaced the political articles of the past as the New Yorker returned to its traditional conservative roots as a magazine of high culture and fine arts. In conclusion, the predominant theme throughout The New Yorker's publication has been international travel. People interested in traveling abroad are usually very wealthy and are too attracted to the history and art of culture around the world. The enormous amount of articles relating to foreign culture and arts is supplemented by a number of advertisements from airlines, international hotels and imported alcohol industries. A great way to analyze a post's ideal audience is to look at the ads between the fine print. Although evolving from time to time, The New Yorker has remained a magazine with a taste for high culture, highlighting life's pleasures of art, travel and history...