Test your knowledge.#2. How does cultural context affect communication? Cultural context greatly affects communication because the cultures of one country differ from those of another country. There are two types of cultural context; high context culture and low context culture. “In a high-context culture, people rely less on the explicit content of the message and more on the context of nonverbal actions and the environmental setting to convey meaning” (Bov`ee p. 11). In a simpler way, this means that high-context cultures focus on nonverbal cues and are very affectionate, while low-context cultures focus on verbal cues. “In a low-context culture, people rely more on the explicit content of the message and less on circumstances and cues to convey meaning” (Bov`ee p. 11).#3. Define ethics and explain what ethical communication encompasses. Ethics is not only about doing what is right and wrong, but also about doing what is morally right and wrong. If a teacher decides to give a student an undeserved grade in exchange for money, it is not ethical, but it is ethical for a ...