This was marketed specifically to children for everyday pajamas and shirts for young children with the different types of birds they have in each video game . This form of marketing helps with brand recognition, especially in department stores like Target and Toys R Us. Angry Birds toys are usually separated by brand, making them easy to find in department stores and extremely recognizable by any child who walks down a toy aisle. There are toys ranging from figurines to stuffed animals. Even products like Angry Birds lunch boxes and bird backpacks are sold everywhere and are ideal for the average elementary school student. All products sold for the brand are central to their typical target audience, especially the action figures and backpacks sold for the brand, which are obviously not aimed at an audience older than primary school and each toy is found in the most commercialized aisles. towards boys and towards girls. The Angry Bird brand has been significantly expanded to appeal to different audiences. The variety of products on the market with Angry Birds is quite astonishing, but it was an effective way to market to a younger audience and get the message across correctly, especially as the popularity of Angry Birds has started about 6 years ago.