H&M Hennes & Mauritz is a Swedish multinational company established in 1947, known for its clothing for men, women, teenagers and children. It is extended to 53 countries and in 2013 employed around 116,000 people. It is ranked as the second largest clothing retailer in the world. It generated $18.13 billion in revenue in 2013. It has 3,100 stores worldwide. Most stores are in Germany, UK, USA, France, Spain and Sweden. Stores are present on all continents.Vision: H&M's business operations aim to operate in a socially, economically and environmentally sustainable manner. By sustainable, they mean that the needs of present and future generations must be met. Mission Statement: H&M's goal is to offer its customers fashion and quality at the best price. H&M believes that quality is more important than meeting or exceeding customer expectations. It continually strives to improve its products by manufacturing in good working conditions and with limited impact on the environment. History of H&M: ➢ 1947: Opening of the first store in Västerås, Sweden, selling women's clothing . The store is called Hennes ➢ 1968: The name becomes Hennes & Mauritz. ➢ 1977: Start of cosmetics sales. ➢ 1998: Start of H&M online shopping. ➢ 2000: H&M opens up to more European markets. ➢ 2006: The first franchise stores opened in the Middle East. ➢ 2009: Opening of the first H&M stores in Russia. Beijing also welcomes its first H&M. ➢ 2010: H&M becomes the world's largest consumer of organic cotton and continues to increase its use of sustainable materials in the following years. ➢ 2011: Launch of the H&M incentive program – a reward and recognition program for all employees. ➢ 2013: H&...... middle of article...... http://en.wikipedia.org/wiki/H%26Mhttp://about.hm.com/en/About/Sustainability / HMConscious/Aboutlessly.htmlhttp://wiki.answers.com/Q/What_is_H_and_M's_missions_statement?#slide=8http://about.hm.com/en/About/facts-about-hm/people-and-history/ history .html#cm-menuhttp://about.hm.com/en/About/Sustainability/hot-topics/Cotton.html#cm-menu http://about.hm.com/en/About/Sustainability/hot - topics/Cotton.html#cm-menu http://about.hm.com/en/About/Sustainability/hot-topics/Cotton.html#cm-menuhttp://about.hm.com/en/About/ Sustainability /hot-topics/working-conditions.html#cm-menuhttp://specialtyfabricsreview.com/articles/042313_hm_csr.htmlhttp://about.hm.com/en/About/Sustainability/hot-topics/Animals-and- Wood .html#cm-menuhttp://prstrategyandapplication.wordpress.com/2010/01/08/social-irresponsibility-hm-and-wal-mart-mutilate-unsold-clothes/