Identify possible target markets for the following products:A. Kellogg's Corn Flakes C. Disney WorldB. Wilsons D. Diet PepsiA tennis rackets. Kellogg's Corn Flakes: When I think of Kellogg's target market for its classic cornflakes, the marketing is simple. A healthy product for your family, a breakfast staple in many homes for many years. In recent years, Kellogg has marketed cornflakes to the average American family of 4 or more with middle- and upper-class incomes and busy lifestyles. A big opportunity for them was the fact that this generation of American consumers are more concerned than ever about healthy eating, and we also have very busy lives. Presenting cornflakes as a quick and healthy breakfast is therefore an ideal way to appeal to a variety of families. In 2012, they launched a campaign to remind consumers of the simplicity of the ingredients in their older brands, including cornflakes containing just 4 ingredients. This reminds consumers that they have always been a healthy, easy and delicious choice for breakfast. Reiterating that this is not a new concept for Kellogg's, but they have enjoyed it for 100 years. Communicating to families that they know the modern family has busy lives and little time for a healthy breakfast, cornflakes fill that need. The colors they use on their box of cornflakes even accentuate this idea. The three colors green, red and yellow all represent different things to consumers. Green represents the environment, nature and organic materials. Red indicates energy and a sense of urgency. Finally, yellow signifies the energy of the sun and happiness (Coffin, 2011). They also subtly target children with these three bright colors in a simple almost...... middle of paper...... a 'guilt-free' cola option. They also insist that it tastes just like regular Pepsi, telling them they don't have to sacrifice taste for fewer calories like most diet products. The target woman is single, aged 20 to 30, so she is watching her weight. Diet Pepsi is also a great option for her at the bar. She belongs to the middle or upper class of a city and she has no children. She goes out a lot and is outgoing, she drinks and eats diet products because like all women her age, she wants to look good and dreads going a bigger pant size. (2013). Theme Park Attendance Report for 2012. Wikipedia.Coffin, D. (November 14, 2011). Color psychology and online marketing. Retrieved from www.practicalecommmerce.com: http://www.practicalecommerce.com/articles/3166-Color-Psychology-and-Online-Marketing