I will discuss the framing of the February 2014 article entitled "A Softer Side of Policing: The LAPD Team Works to Build trust.” In this article, the journalist sets out the meanings and the framing in which he will place them to reshape public opinion. In this context, the Los Angeles police and the population of the Jordan Downs Housing Complex are the victims. Scheufele and Tewksbury (2007) show that “media framing is built on the concept that the way an issue is presented in the news can influence how the audience receives the message of the story. Thus, “a macro construct, the term “framing” refers to the modes of presentation that journalists and other communicators use to present information in a way that resonates with existing underlying schemas within their audiences” ( Scheufele & Tewksbury, 2007, p. because it is because it is an article relevant to the local population. In addition, the population will form its own impression of the meaning. This is exactly what the newspaper did. The reporter's goal is to show that there is a direct disconnect between the lower police officer and the higher echelon. Additionally, there is a loss of the old “racist and tyrannical” perception of police officers and the oppressed public. Journalists are essential tools in developing attitudes in the community. When the scope of an article is framed by polarized bias, the entire story excludes important facts that can lead to a new attitude toward a group. When reading this article, it is important to understand the history of the two signifieds. Entman (1993) stated: “framing a story means selecting certain aspects of a perceived reality and making them more salient in a communicative text, in the middle of a paper. in the historical aspect, but heavily focused on the transformation of the Los Angeles Police Department. Additionally, the journalist separates the “beaten cop” from the “superiors.” He makes this clear distinction by differentiating the two types of powers during the recent crime. Works Cited Entman, RM (1993). Framing: Towards a clarification of a fractured paradigm. Journal of Communication, 43(4). 51-58. Knox, A. (2013). Amanda Knox: A content analysis of media framing in newspapers around the world. Digita Commons @ East Tennessee State University, 1, 47. Scheufele, DA and Tewksbury, David. (2007). Framing, agenda setting and priming: the evolution of three models of media effects. Journal of Communication, 57, 9-20. Streeter, K. (February 17, 2014). A softer font style; The LAPD team strives to build trust. Los Angeles Times, p. A1,A12.