It is now universally understood that, as a North American society, the individual is constantly bombarded with advertisements. Flipping through TV channels, one is bound to see many products flash before one's eyes, billboards on busy streets provide images and information, and radio advertisements, which have been around since the early 1900s, continue to persuade the listener to buy a product. specific product. The ability to reach an audience is found in an increasing number of places, but with the help of technology, it seems that consumers themselves are becoming the most powerful advertising agents. This phenomenon of non-advertising advertising has already been recognized, the most widely understood is the concept that by wearing branded clothing on the body, one further promotes the product. To explore how and why this seems to be expanding further and becoming a more powerful form of advertising, it's worth looking at a few things. First, the strength of word-of-mouth and electronic word-of-mouth sharing has increased with the development of the widespread reach of social media sources. At the same time, consumer-created content has grown in several related but distinct ways, including strengthening branding through their inclusion in consumer-created content, such as increasingly logo quizzes. popular on smartphones, as well as the surge in consumer-generated advertising. , where billion-dollar companies ask consumers directly to get involved. Due to "the rapid growth in popularity of social media platforms", the question of "whether this phenomenon has reduced marketers' control of the brand" has been continually raised. As a social self...... middle of paper ......-how-an-icelandic-game-became-an-overnight-success/>.Schivinski, Bruno and Dariusz Dąbrowski. “The effect of communication on social networks on consumers’ perception of brands.” Faculty of Management and Economics 12 (2013): n. page. Gdansk University of Technology. Internet. March 18, 2014. Thompson, Debora. “Risks and Rewards of Consumer-Generated Ads.” McDonough School of Business. Np, July 15, 2013. Web. March 18, 2014. .Turow, Joseph and Matthew P. McAllister. The advertising and consumer culture reader. New York: Routledge, 2009. Print. Wagstaff, Keith. "Does QuizUp have all the answers? Social quiz game attracts a million fans in a week." NBC News. NBC, November 19, 2013. Web. March 18. 2014. .