In a modern era, our lives can hardly be separated from creativity and culture. The creative industries increasingly influence our daily lives, not only the products we use, but also the money we earn. According to DCMS (2014), the UK's creative industries are worth over £70 billion to the UK economy each year, not to mention creative industries in other countries. In what follows, the seven economic properties set out in Caves (2000) will be applied to the creative industry, “new media”. “New media” is one of nine creative industries proposed in the UNCTAD model, which includes “online books, online newspapers and periodicals, music audio downloads, streaming audio content, films and other video downloads, streaming video content, online games and online content. software'(UNCTAD, 2010).Property of infinite varietyFor new media, creative goods are very diverse, providing a wide range of products for consumers to choose from. Video games are a good example of this, as they are categorized into action game, adventure game, board game, puzzle game, to name a few. Even in the game itself, players or users can choose different game modes and customize their games as they are allowed to choose different themes or create their own Sims. Such a property allows consumers to have infinite choices and therefore infinite consumption. In addition, by having all kinds of products at their disposal, they can take advantage of this privilege, since they are more likely to find the products that suit them most. Nobody Knows PropertyInternet is a free platform where anyone can launch or publish whatever they want. I want this deal. With such characteristics of the Internet, products, services or creations can, to some extent...... middle of paper ......y as people and governments invest more and more big money in new media. According to UNCTAD (2010), new media have great potential in the global market. It should then be noted that even as new media become increasingly important and popular, intellectual property rights must still be respected. ReferenceCaves, RE (2000). Creative industries: contracts between art and commerce / Richard E. Caves. Cambridge, Mass.; London: Harvard University Press. DCMS. (2014). Economic estimates of the creative industries. London: Department for Culture, Media and Sport. Facebook. Careers at Facebook. from http://www.facebook.com/careers/?ref=pf - teamsKoum, J. (2012). Why we don't sell ads. from http://blog.whatsapp.com/index.php/2012/06/why-we-dont-sell-ads/UNCTAD. (2010). Creative economy: a feasible development option: United Nations.