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  • Essay / Red Bull Case Study – 1010

    This will make it easier for an organization to choose which strategy to follow and this will ultimately pave the way for its main objective. The growth framework means they are always looking for greater market share. Red Bull already does business globally and because they always support active sports and challenges, this allows them to have better opportunities in the beverage industry by attracting active consumers. Red Bull Supply Chain ManagementRed Bull has a supply chain management system to support the supply chain. management. Supply chain management in Red Bull Paths, inventory and information across business processes and across the enterprise. Red Bull has a supply chain management system that is responsible for the amount of stock they have, records supplier orders, delivery date, and product quantity and price. The following diagram shows Red Bull's supply chain model. Red Bull Supply Chain DesignSupply Objectives Efficiency to produce low-cost products and eliminate waste Inventory Strategy Reduce