Red Bull uses its resources wisely and efficiently. Red Bull is a company that has integrated the use of various forms of media and outlets. Frankly, if there are digital assets that have not been used by the company, they are few and far between. Currently, Red Bull has achieved a lot in this area. In addition to the company's familiar content on its webpage, it released a feature film called "The Art of Flight." (Mashable 2013) In 2011, the company launched a campaign season, which included a mobile racing game called Red Bull Augmented Racing. In this game, users are allowed to create their own tracks and compete against global players on the Red Bull venue. Several beneficial changes will occur due to emerging technologies. In the current technological stage, it is clear that innovation gives rise to a strengthened marketing platform. It’s a catalyst for more ways to advertise, engage with products and content, understand customers, and quickly adapt to customer wants and needs. Better technology is better for