The Power of Habit: Why We Do What We Do in Life and Business (2012), is a book written by the award-winning publisher. Charles Duhigg, New York Times contributor and reporter. This book covers all kinds of good and bad habits in people's lives, even at work. I think this book appealed to me because I experienced all kinds of good and bad habits from childhood to adulthood. I could do what people do in business and do it well. I think this book will enrich my general business knowledge because this book can contain business skills, in-depth analysis and the decisions people make. Born in New Mexico in 1974, Charles Duhigg is an American contributor and journalist. Duhigg has covered business reporting for The New York Times since 2006. He is also a Harvard University business school alumnus as well as Yale University graduate, a former Marine and current father of two. Before achieving his dream job as a journalist, he had a personal, stressful job in the Bay Area that involved riding his bike and delivering newspapers. While working for The New York Times, he wrote a series of books and articles for newspapers and magazines. He has written at least a few books dealing with economics, culture, religion and the environment, such as Golden Opportunities (2007), The Reckoning (2008) and Toxic Waters (2009). He has appeared on numerous television shows, including on PBS. He also won ten different awards in seven years, including the Pulitzer Prize for Explanatory Reporting, for his reporting on Apple. Duhigg experienced all kinds of habits, like being a greasy cook, being a perfect man, and being an early riser, which is why he wrote The Power of Habit. The three main ideas in The Power of Habit that I focus on are how .. .... in the middle of a sheet of paper ...... with people” (58). I think Travis needs to shake up his bad habits. Indeed, that’s what he did, as he applied for a new job at Starbucks. He tried to overcome his problems. When he heard someone crying at work, he stood up to one and said, "Nothing anyone says will ever hurt you." You will always be as strong as you want to be” (58). In conclusion, I think Duhigg succeeded in explaining the topic of habits. I am confident that its analysis and steps are evaluated because I have to manage my daily habits and each step at a time. I think Duhigg's ideas go against my conventional thinking and I think he suggests a new paradigm for describing the subject of habits, because over time new habits will arise. Works CitedDuhigg, Charles. The Power of Habit: Why We Do What We Do in Life and Business. New York: Random House, 2012. 13, 58. Print.