In What is Digital Cinema by Lev Manovich, he states that "traditional film technology is being universally replaced by digital technology." (Manovich, 178) This is indeed true. Digital technology is also changing video games. Movies and video games depend on each other. Movie studios and video game developers patch each other's products to maximize profits. Cinematographers, cinematographers, directors, actors and composers often work on video games. Both industries use the same technology. Both media tell interrelated stories in both story worlds, what Jenkins calls transmedia storytelling. Transmedia storytelling is an approach that reconfigures the entire media experience. Video games based on films allow players to interact with the characters seen in the film by manipulating the console controller. In the video game Enter the Matrix, released in 2003, players take on the role of supporting characters in the sequel to the film Matrix Reloaded. They play parallel stories; those who do not appear on screen in the film. The game is inspired by the world depicted in the film. Enter the Matrix displays a distinct visual parallel between the film and the video game. The look of the film and video game is similar and distinctive because the video game imitates the visual style of the film. This allows players to be happy with their purchase of the game. Playing the game is a different experience for players because it connects them to the source material. This allows them to be a part of the story and feel like a character in their franchise. Players are also considered spectators as certain cutscenes are shown in-game, allowing them to observe and make n...... middle of paper ...... their new creations. Cinematic techniques are now associated with video games, making them more interesting for players. It's like a two-in-one package where the player can interact with the game and watch the cutscenes play out. These two media strongly influence each other. Movies want to become like video games and video games want to become like films. In most cases though, video games take more techniques from old films than new films. Newer films are heavily influenced by new video games. They find ideas and inspiration from the way video games manage to portray an extraordinary scene on screen using special effects, three-dimensional images and computer-generated images (CGI). Thus, films and video games draw inspiration from each other and share an encouraging set of transmedia synergies that make them successful..