Q1. Select a service company you are familiar with and identify its core services. Now identify additional services for each of these basic products, nothing that facilitates and supports. How do each of these products and their respective value differ from those offered by a leading competitor? The company I selected for the exercise is Joseph Anthony Bespoke. The company is a custom costume maker based in the old Claremont Theater Alley. The main competitor in this market is Parker & Co. (www.parkerco.com.au). The main product or “core benefit that the customer buys” (Lovelock, Patterson, Wirtz. 2011) offered by Joseph Anthony Bespoke (JAB) is men's tailoring in the form of suits, shirts, pants and formal evening wear. Additional services are provided in the form of order taking, consultation, information, invoicing, exceptions and custody (clothing care). A, Order Taking and Invoicing: (See Table 1 Joseph Anthony Order Taking Elements) Applications Order Entry Reservations On-Site Customer Notifications FittingsNewsletters Orders for Existing Customers by Phone/Email ConsultationsNew Fabric Notifications AlterationsStyle TipsUnique DesignsThe process involved in order taking service at JAB supports the core product through efficient payment and concise understanding of the billing system by customers. When a customer places an order, he is accompanied by the invoice by a sales representative (often the tailor who supervised the completion of his purchase). This system does not present any real differentiation compared to competing companies. JAB's billing structure is centered around monthly customer accounts. It also includes on-site billing processes for small...... middle of paper ...... an example of service redesign is the introduction of preparations for customers, when a customer requests a consultation for a shirt, suit, pants, etc. materials are prepared for the specific garment with examples of similar finished items, this is done before the appointment with drinks prepared etc…. This service is mainly reserved for frequent customers and requested individuals. Works Cited Lovelock, CH Patterson, PG Wirtz, J. (2011). Develop service products: core and additional service elements. In: Burgess, P. Stanley, J Services Marketing. 5th ed. Frenches Forrest NSW: Pearson Education. 97 - 126. (Lovelock, Patterson, Wirtz. 2011) Parker & Co. (2009). Available: http://www.parkerco.com.au/. Last accessed March 23, 2011. Riordan, A. (2009). Available: http://www.josephanthony.com. Last seen on March 23 2011.