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Essay / Challenges Facing Pharmaceutical Industry Case Study unmaintainable, product safety, globalization and the shift from a more supplier-driven business model to a more supplier-driven business model. a patient-centered business model. There is also a problem with the increased expenditure on creating innovative life-saving medicines and the reduction in compensation, price burdens and easy access to obtaining certain medicines such as drug reducers. 'acid. The negative view of the pharmaceutical industry would be an economic environment that reduces investment in real innovations and scientific boldness, lack of teamwork, data and resource sharing between public and private organizations. Another negative view would be the wasteful methods used to find and create new and recent products (Grom,
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