Exploring the similarities and differences between the works and ideas of Andy Warhol (Pop Art) and Jeff Koons (Neo Pop Art ), my aim is to conclude that Pop Art past and present is more than just a celebration of consumer and popular culture, but also an effective vehicle that challenges the way we consume, live and interpret our daily lives . While transforming the artistic landscape into a privilege reserved for a wealthy and highly educated minority, these two artists opened the doors to the general public. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essay Since the early 1980s, Jeff Koon has become a magnetic artistic personality, open to critical and public opinion. In his skillful deployment of internal promotion mechanisms to further self-promote his artistic persona, Koon's attracted attention and criticism from art critics and the art public. In doing so, he has created a hype around himself that matches, if not exceeds. The one who surrounded Andy Warhol two decades earlier. Presenting himself through the promotion mechanisms of the culture industry as the art world's maverick destined to take its place at the forefront, Koon openly advocates the appropriation of the communication powers of mass media salespeople to get their message across. want to make an impact in people's lives. I want to communicate with as many people as possible. And the way of communicating currently is through television and advertising. The art world is not efficient right now. His personal appearances in numerous commercial media outlets, television talk shows, national and international glossy lifestyle publications, street billboards, and "artworld" magazine advertisements featuring Koons himself, all demonstrate this strategy. He proves to have strong business acumen and a keen eye for successful promotion of himself and his art. His kinship with Warhol in this regard is clearly evident. I think Warhol's own comments do indeed indicate the commercial aspirations inherent in both artists' overall projects. “I want to be an art businessman or a business artist. Being good at business is the most fascinating art form. In the hippie era, people gave up on the idea of ​​business...but making money is an art, working is an art, and good business is the best art. major role in redefining the cliché of an artist who only becomes famous and rich after he ceases to exist. Although the comparisons drawn between Warhol and Koons have some merit, Koons takes many of the characteristics initially associated with Warhol even further, significantly changing the set of meanings in the process. However, both generate controversy, both cultivate a "hands-off" approach to their artwork, and understand and actively engage in the promotional aspects of commercial mass media. Warhol's "hands-off" approach and his revolt against the idea of ​​competence and know-how. as a means of expressing the artist's personality was further strengthened by the adoption of mechanical processes of film and screen printing. This process allowed for many imperfections which Warhol accepted and did not attempt to rectify, a clear example of this can be seen in his Marilyn Diptych. "Marilyn Diptych", 1962 (silkscreen on canvas) "The reason I paint this way is because I want to be a machine, and I feel that everything I do and do like a.