Table of ContentsIntroductionAbout VolkswagenThe way forwardIntroductionOn December 21, 2009, Volkswagen India Private Limited (Volkswagen India), the group companySay no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayVolkswagen Group India has announced plans to sell 300 units of Beetle, its iconic car, in India during the year 2010. The Beetle was launched in India on December 4, 2009. Raj Savant, sales director of Auto mark Motors, a Volkswagen dealership in Ahmadabad, Gujarat, India, said: "There are already more than 170 bookings for the Beetle. advance across India, and we have started delivering the cars. Moreover, based on the initial euphoria, we expect to sell around 300 Beetles in 2010. "Volkswagen Group India, the Indian subsidiary of leading automobile manufacturer Volkswagen AG (Volkswagen), based in Wolfsburg, Germany, has launched in the Indian passenger car sector in 2001 by launching its automobile brand - Skoda In 2007, two of its other brands, Audi and Volkswagen, were also launched in India. not only launched several products but also ensured that its brands are well known among Indian consumers Although the company has been present in the Indian automobile market since 2001 and Skoda and Audi brand cars are well known among. consumers, the Volkswagen brand was not well recognized in the country Therefore, in November 2009, the company launched an integrated marketing campaign to strengthen its brand image. iconic model, the Beetle. Volkswagen India hoped that with its brand building exercise, it would be able to increase its sales and capture a significant market share in the Indian automobile market. About Volkswagen The history of Volkswagen (meaning "people's car" in German) dates back to the 1930s, when Ferdinand Porsche, a renowned automotive engineer and designer, began designing an affordable car for the common man. In 1936, the first prototype of the car, called KdF-Wagen, was designed in Stuttgart, Germany... Marketing strategy in India Volkswagen entered the Indian market in 2001 by establishing its Indian subsidiary Volkswagen Group India. Since 2009, Volkswagen Group India had two group companies - Volkswagen India Private Limited (Volkswagen India) and Volkswagen Group Sales India Private Limited (VGSIPL). Skoda Auto India and Audi India Promotion In 2001, Skoda Auto India launched its first product, the Octavia. , in India. The company primarily used print media whenever it launched a new product. To promote the company's brand image, it also used print advertising campaigns... Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Personalized Test Drive The Road Ahead In November 2009, Audi India announced that it had achieved year-to-date sales growth of 59 percent. Between January and November 2009, it sold 1,550 cars, compared to 974 cars during the same period in 2009. 2008.