Public relations has become a fastest growing industry over the past few decades. One reason for this could be the rapid pace of change taking place in today's competitive market. However, this did not significantly change the scope of public relations. The primary role of public relations in maintaining and exploiting the relationship between an organization and its publics remains the same (Johnston 1993). This is one of the main reasons why public relations today has become the guardian of the organization's reputation. Therefore, public relations practitioners play an important role in creating and maintaining an organization's reputation. To achieve this, a high level of professionalism is required from practitioners. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay However, the introduction of professionalism into the discipline of public relations has been a gradual process. Lovell (1982) emphasizes that public relations is a slowly developing discipline. However, most colleges and universities today offer undergraduate and graduate programs in public relations. Statistics from the Institute of Public Relations (IPR) (1999) show that there are between 400 and 500 public relations graduates 11 each year entering the industry in the UK. Organizations today require the services of public relations practitioners because they are professionally trained for this work (Cutlip, et al., 2000). For example, these days, public relations practitioners conduct extensive research on their target audience before launching a public relations campaign. According to professionals, public relations is the only generally recognized function in almost all areas of human activity, business, religion, education. , government and social and civic well-being (Reilly, Deny Griswold, 1981). This is the main reason why public relations tends to influence the opinions, thoughts and views of the public. Cutlip, Center, and Broom (2006) stated that without effective public relations, organizations are unable to sustain their operations appropriately and are likely to be insensitive to changes occurring around them, leading them to malfunctions over time (Cutlip, Center and Broom). & Broom, 2006, page 25). Cutlip, et al. (2006) further informed their readers by stating that organizations need public relations because public relations expects and responds to public perceptions and opinions, new values ​​and other changes in the environment. Therefore, any organization, large or small, private or public, local or international, needs public relations for long-term success (Seitel, 1998). It has often been observed that nowadays organizations take their major management decisions based on the needs of the public and any negative opinion of the customer will negatively affect the overall performance of the organization. This is why all organizations want to think about this particular question. rather anything else. Organizations, like any other industry, need to communicate with their audiences to survive. This is one of the main reasons why organizations should establish a set of public relations objectives. The success of an organization in achieving these..