I have selected McDonald's as the organization on which I will write this report. I would discuss Mc Donald's competitive advantages over other organizations by applying a resource-based view of strategy. This report would highlight the resources and capabilities that Mc Donald's has and how it can use these resources to gain a competitive advantage over its competitors. Introduction of Mc Donald'sMc Donald's is the world's famous fast food chain, consisting of 34,000 local restaurants. It is present in 119 countries serving 47 million customers daily. It is recognized worldwide by the Golden Arches as its logo. In 1954, McDonald's founder Raymond Kroc walked past a hamburger stand in San Bernardino, California, and then came up with the idea of ​​creating a nationwide fast food chain. external resources, the strengths and weaknesses of the organization compared to its competitors and the opportunities it has for better use of resources. ResourcesResources are the productive assets of the organization and capabilities are what an organization is capable of doing. The relationship between a company's resources and capabilities constitutes competitive advantage. Capabilities and resources help gain value and competitive advantage over competitors. Tangible Resources Tangible resources include financial, physical, human and organizational resources. The location of the restaurant falls under Mc Donald's physical resources. Their restaurants have an average capacity of 50 people. Mc Donald's offers a play area for children. Human resources are in the middle of paper......these', Ritusukmeikan International Affairs, Vol. 2, pp. 79-96. Acedo FJ 2006, “Resource-based theory: diffusion and main trends”, Strategic Management Journal, Vol. 27, pp. 621-636. Adner & Helfat 2003, “Firm Effects and Dynamic Management Capabilities”, Strategic Management Journal, Vol. 24, pp. 1011-1025. Barney JB 2002, “Gaining and Maintaining Competitive Advantage,” Upper Saddle River, NJ: Prentice Hall. Coates and McDermot 2002, “An exploratory analysis of new skills: a resource-based perspective”. Journal of Operations Management, Vol. 20, pp. 435-450. Hendersern and Stern 2000, “Unraveling the Origins of Competitive Advantage,” Strategic Management Journal, Vol. 21, p. 1123-1145.Ensign PC 2004, 'A resource-based view of the interrelationships among organizational groups in diversified firms', Strategic Change, Vol. 13.pp.. 125-137.