While Goodman and Goodman leave the semantics to the reader and instead jump straight into the applications of creativity, de Bono is more direct with his definition: “creativity is bringing something of value into existence » (66). Such a simple definition allows certain ideas to be systematically categorized as innovative or repetitive, but does not take into consideration people's individual tastes or how they may evolve over time. Csikszentmihalyi proposes a definition which accounts for these