I thought this article raised some very interesting facts that I didn't know existed and which surprised me. One of the main topics discussed was the issue of social media. Today, it's hard to know what's real and what's not online. Unfortunately, according to Dejan Verčič and Ansgar Zerfass, many companies do not take this issue seriously (IPRA). According to the article “22.5% of European organizations and their reputation have been affected by fake news in recent months (IPRA). “I think these companies would like to correct these statements in order to maintain trust with their customers. This idea of ​​"trust" in organizations has also been called into question due to the lack of structure within many companies. As we discussed in class, communication is one of the fundamental foundations of public relations. The fact that these companies are failing in this area is certainly a cause for concern. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayOne of the second main ideas discussed in the article concerns hierarchy in the workplace. According to Dejan Verčič and Ansgar Zerfass, communication is also a problem (IPRA). The article states that “one in five communications managers (19.2%) lack leadership skills” (IPRA). This in turn explains why there is a lack of motivation among employees and why people do not feel comfortable in their position within the company they work for (IPRA). Again, this ties into another topic mentioned: job satisfaction. If none of the above feelings are corrected, employees will no longer feel loyal to the company and have no sense of belonging. Finally, Dejan Verčič and Ansgar Zerfass discuss the need for a good working environment. When a company does not demonstrate good listening or communication skills within the company, it is doomed to failure and probably has the same problems with its customers. Personally, if I had to write an ITLE for IPRA, it would be on public relations communication. . Based on what I read in the previous article and what we talked about in class, this seems to be an area of ​​concern in the field. Without good communication, the rest of the organizations fail. As we talked about this week, we are struggling to globalize PR and the West is still very ethnocentric. I think one of the main reasons for this is our lack of communication with other countries. This is also one of the main reasons why we have struggled to define this field for so long. If we really want to draw conclusions and take public relations seriously, we will have to make more of an effort to engage with each other. Being able to listen to what other cultures value in public relations will not only help us develop our own ideas, but it will also help us do better business with others in general. As a society we have become very closed off. While technology gives us many benefits, it also prevents us from interacting with consumers on a more personal level. As Dejan Verčič and Ansgar Zerfass explain, many organizations choose to ignore the vast amounts of misinformation being spread around the world. I think we are also so overwhelmed by the amount of data available that we sit back and hope that all..