The Theory of Double ConsciousnessW.EB Du Bois:Du Bois was born on February 23, 1868 in Great Barrington, Massachusetts. He was an active young person who occasionally wrote reports and was valedictorian of his high school. He attended various colleges and universities and received a Bachelor of Arts from Fisk University and a Master of Arts from Harvard (dkovacs). He spent his summers teaching African-American youth in bucolic areas, where he witnessed the racism experienced in different social classes and areas (dkovacs). Learning through the eyes of others and seeing how racism affected everyone is what sparked his theory of double consciousness. The lessons he learned from his personal life greatly affected his view of his theory and gave him first-hand knowledge of African American suffrage. He was a racial activist and fought against the oppression of African Americans; being an active affiliate of the NAACP (dkovacs). Through his experiments, he gathered the necessary data to apply to his sociological theory and teachings. The Theory of Double Consciousness and Racism: The theory of double consciousness conceived by Du Bois states that a person's idea of ​​identity is defined by how others see them "looking through oneself through the eyes of others, measuring his soul against the yardstick of the world which looks on with amused contempt and pity” (Bois). It primarily refers to the education of African Americans from a European perspective. Like most of Du Bois's work, he focused his studies on the racism faced by African Americans. Although his theory is limited to a particular race, it can be universally applied to any race inflicted by prejudice. Their experiences, based on prejudice, would be thought provoking or inconvenience...... middle of paper...... panics are considered dirty, lazy or un-American in media references. These ideas form a prejudice that all Hispanics are like this. While Hollywood images are meant to be comedic satire, they form subconscious associations with harmful real-life prejudices. In conclusion: Some might argue that Du Bois had limited application in that his focus group account was limited to the African American experience of double consciousness. , the phenomenon of identity and image mediated by external factors is relatively universal. Media images create non-provocative identities for less dominant groups or ideas, which trigger a perspective unfavorable to those groups and ideas. The idea of ​​seeing “me” through “you” is detrimental to self-esteem, values, beliefs and overall outlook on life. The inclusive damage created by stigma is disastrous for oneself..