Analysing The AdvocateThe Advocate is a magazine designed to attract and excite gay men, lesbian women and, to a lesser extent, bisexual and transgender people. The September 12, 2000 issue of The Advocate uses advertisements, current affairs topics, popular celebrities, and political and philosophical viewpoints that resonate with its target audience. The Advocate's target audience is billed on its cover page as "The National Gay and Lesbian Audience." news magazine." It should also be noted that the majority of people featured in the publication are not of heterosexual orientation, which would be favorable to a non-heterosexual audience. Many articles refer to a political, television or Some examples from the table of contents are “Mary Cheney, Rhona Cameron, Jack Larson, Chris Isherwood and Stephen Gately” (The Advocate 3). delicious information about a public figure In this sense, The Advocate can appeal to heterosexual or heterosexual people as well as the usual gay and lesbian audience. The main theme of The Advocate seems to be a mixture of current affairs and political issues. world, especially those that are important to gays and lesbians. For example, the main cover story is titled "Mary Cheney's Dilemma" and is followed by "The Republican Vice Candidate's Lesbian Daughter." Will Dick Cheney's presidency be forced to choose between being loyal to her family and true to herself? There is the question of whether Mr. Cheney would agree to something that discriminated against his daughter and what Mary Cheney would do in turn. This story is very topical... middle of paper ...... with a cartoon speech bubble with the word "faggot" written twelve times with the word "slut" stuck in the penultimate, for the contrast (notes of a blonde 39). This unusual use of slang and profanity appeals to gay men offended by Eminem as well as those attracted to his popularity. An advertisement that also uses non-heterosexual notoriety is that of the "Rainbow Card" which features photos of Martina Naratilova in front of a Gay Pride parade (Rainbow Card 31). Martina is something of a gay icon because she publicly embraced her sexuality. These advertisements and articles are aimed specifically at gay and lesbian audiences. The Advocate's political philosophy covers the broad spectrum of people who identify as non-heterosexual. Works Cited The Advocate: The national gay and lesbian news magazine. September 12, 2000.