The article is about a company called Kellogg. It produces cereals that are manufactured in 18 countries and sold in more than 180 countries (The Times 100, 2011). According to a study by Kellogg's (2011), children generally don't eat breakfast these days. This case study examines how Kellogg's developed a plan to deliver a message about the importance of breakfast to different audiences through different channels. Communication is a process by which two or more living creatures exchange information. In the communication process, there is at least one source who sends a message and one recipient who receives the message. There are generally five key stages in the communication process, such as message or media, encoding, decoding, feedback, and response. First, the sender presents ideas in his mind and encodes them into a message, then he must deliver the message. messages to the recipient. Posts include different types of content: views, ideas, thoughts, information, etc. However, effective communication must ensure that the message has not only been received but also clearly understood, and this is relevant whether the communication is internal or external (The Times 100, 2011). As a result, messages will be translated into a series of symbols understandable by the recipient. Then the messages will be delivered via an appropriate format or channel to the recipient. Since different types of symbols have different types of transmission modes. Messages can be written in the form of letters, memos, etc. And it can also be verbal. For example, conversation, conferences, telephone, etc. It can even be expressed through body movements, such as gestures, facial expressions, gestures, etc. After...... middle of paper ...... are not in the same country, they can also have a meeting and communicate with each other via telepresence. Thus, shareholders can make important and urgent decisions. Employees can use shared online workspaces to present their idea and annual report to stakeholders. Employees can upload a file and share the information in shared workspaces. Once you share a mind map, members can work on it simultaneously because you will instantly see when other members add branches and other elements to the mind map (MatchWare, 2014). Shared online workspaces and telepresence provide private security and convenient communication methods. . - Overall, we should attach equal importance to communication and communication channels in our social life. It is important that you choose the right media to convey your message to the right audiences..