In his best-selling Who Moved My Cheese? Spencer Johnson used a very insightful fable to communicate the reality of constant change in our lives and the need to respond appropriately. The fable revolves around four characters: two mice named Scurry and Sniffy and two little humans called Hem and Haw. These characters' livelihoods and contentment depend on the supply of cheese in the labyrinth in which they live. When the cheese runs out, the mice go looking for a new supply in the maze while the humans remain uncompromising about the situation. After a while, Haw changes his mind and goes looking for new treasures while Hem remains in denial. These varied reactions of the fable's characters to change and the effects it has on them provide a powerful lesson about change and our different reactions to change in our daily lives. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay The labyrinth of the story represents the reality of life, the dynamics of the environment in which the characters of the story live. It represents the environment in which the characters in the story hunt for cheese, representing the quest for success and contentment in life. The environment is one of constant change, represented by the depletion of cheeses at Cheese Station C and the discovery of new sources of cheese at Cheese Station N. These dynamics and changes illustrate that the environments in which we live are subject to powerful forces of change that demand appropriate action from us. It is our responsibility to carefully study our environments and understand the changes affecting them in order to respond appropriately to these changes for our own benefit. For several years, my family owned a thrift store that sold inexpensive clothing. My family lived near the University of Michigan campus, so we lived among a young student population. This population provided an easy market for our store and our business did well for many years. The student population willing to provide a consistent market for our business was the cheese we thought would never run out. My family felt comfortable and paid no attention to the winds of change blowing through society: the rise of online commerce fueled by the Internet. Slowly, our internet savvy customers started moving their shopping online. Little by little, our sales volumes and revenues began to decline. The cheese had moved and we had to move through the maze to find new cheese. Like Haw in Johnson's fable, my family was initially in denial about how to react to the end of our cheese. But we knew we had to adapt to the changes in our maze by finding new cheeses. We did this by accepting that our business needed to change in the way we interact with our customers and the way we present our product to them. We made the decision to interact and sell to our customers through the social media platforms that were already revolutionizing commerce. We put our business on platforms such as Facebook. By targeting customers who had already done business with us, we saw a change in our business situation and an upturn in revenue and profits. So, by accepting change and deciding to respond appropriately, my family was able to turn things around.