To succeed and remain in the market, a company must always adapt quickly to changes and new challenges in this world. Many companies fail to do this, while some of them excel and set an example of how it is done. FedEx is one such exemplary company. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay The organization's founder and CEO, Fred Smith, discovered that customer needs and demands were changing rapidly, and in order to meet these requirements and succeed FedEx must implement major strategic changes to become more versatile and mobile and achieve greater customer satisfaction. In the 1980s, FedEx implemented revolutionary techniques to achieve this goal, making the aggressive decision to enter and expand its operations in Asia. FedEx worked hard to build an international network, the organization was well aware of what customers wanted and therefore planned accordingly on how to achieve this level. After extensive research, Smith recognized that China had an evergreen market and its potential remained to be tested. FedEx's first step toward entering China was to find a direct way to connect with the country. FedEx began operations in China by introducing a direct flight to its country in 1996. FedEx showed greater interest in Asia by purchasing an international company that had the rights to fly to most Asian airports, and which operated transport of goods. easier and less expensive because there was no third party intervention. This step proved useful for the organization as profits and expansion skyrocketed, with an increase in products shipped worldwide. FedEx has taken a step toward success by purchasing a local truck fleet company and opening several hubs in China. Through this action, FedEx was able to penetrate deep into the Chinese market and target more customers, not only industries and factories located on the outskirts of the country were also using FedEx services. With the increase in profits came challenges, one of them being communicating with customers and giving them details about their package. This time, the company applied an innovative approach to tackle this obstacle using technology. FedEx has grown an entire IT team to create software that can help customers track the details of their orders and shipments. This broke down most of the communication barriers and customers seemed very happy with it. With the growth of the global economy and the use of technologies such as e-commerce, it is a good idea for competitors to imitate what FedEx has implemented, but think about taking market share to the business would be a difficult task to achieve but not impossible. FedEx spent a lot of money and time to study and overcome the challenges that arose, but the organization nevertheless developed its own management techniques to bring about a major crisis. Any future organization considering following the same path that FedEx chose must accept the fact that the risk FedEx took in investing in China after careful study was a one in a million risk that succeeded. Risk is one of the main factors in management, and every organization must take risks to move to the next level. But risks taken without careful study and planning”.