Online Advertising|Web|Mobile AdvertisingAdvertising spread over the Internet is called “online advertising” and has become an important reference for the web/mobile advertising sector. A 2008 survey indicates that fifty-six websites out of 100 websites featured advertising. these 56 represented 86 percent of the total page views for these 100 sites. Twenty-six of these 56 sites, accounting for 77 percent of all page views for the top 100 sites, likely derive most of their gross revenue from advertising sales. For small websites, advertising is an important source of funding. “Online advertising is also central to the growing $34 billion e-commerce economy (U.S. Department of Commerce, 2008).” (Evans, DS 2009) OF ADVERTISING 102.0 CONCLUSION 113.0 REFERENCE: 121.0 Introduction1.1 Purpose The purpose of this essay is examined and informs about the upcoming changes in the field of online advertising in the next 5 to 10 years. Online advertising has made human life really easy because consumers will be able to buy all the daily life products with many discount offers that make their liveliness so comfortable. At first, marketers might not be able to reach most of their customers who live on the other side. this planet due to lack of connections, so they could not market their products worldwide. Online advertising, also known as web advertising or mobile advertising, uses the Internet to deliver various advertisements to promote different products. Advertising is usually delivered in the form of several methods. Online ad...... middle of article...... A. (January 2005). Increasing advertising value of mobile marketing - an empirical study of the antecedents. In Systems Sciences, 2005. HICSS'05. Proceedings of the 38th Annual Hawaii International Conference on (pp. 32c-32c). IEEE.http://ieeexplore.ieee.org/xpl/login.jsp?(The future of advertising is Internet -AlSlnc, 2010)http://www.youtube.com/watch?v=vMCZ9Tx8Uq0(The future of online advertising Advertising -Steve Woods, 2012)http://www.youtube.com/watch?v=NuJ9y4539g0(CPC or CPM? Which is better for your Facebook advertising? -MsSeoUtah, 2013)http: //www.youtube.com/ watch?v=oe7pO4dqtQM