And the growth in popularity and number of festivals can also contribute to profit; fewer records are sold and festivals serve as both a promotion of new albums and a source of income for artists. According to VisitBritain, the national tourism agency funded by the Department for Culture, Media and Sport, the five main music festivals in Britain are: 1. Glastonbury – the largest music and arts festival in the show in the world takes place in the Avalon Valley, 11 kilometers from the small town of Glastonbury, England. 2. V Festival – music festival promoting rock, pop and independent music which takes place every August in England. 3. T in the Park – annual music festival in Balado, Kinross-Shire, Scotland. 4. Creamfields – annual British dance music festival in Daresbury, England. 5. Reading Festival – annual music festival in Reading, England. Music festivals have become a highly profitable industry and are one of the fastest growing sectors of the UK economy. However, they rely heavily on ticket sales, as around 90% of their revenue comes from tickets, so many small festivals and events fail. Nevertheless, we should take heart from the fact that the music scene has never been more diverse as demonstrated by the many music festivals around the world, including in the UK. Works