By looking at this financial data, I can conclude that Apple is in a very strong financial position compared to its competitors. Most ratios are better for Apple than for its competitors. My next part of the Apple analysis will be the SWOT analysis, which includes strengths, weaknesses, opportunities and threats. Apple has a lot of strengths. First of all their brand is worth mentioning. The Apples brand is one of the strongest brands in the world; in fact, at the end of 2012, it was second only to the Coca-Cola brand, which is quite remarkable. Apple is a brand known all over the world and it is only getting better in this regard. Another strong point of Apple lies in the quality of its products. Their products, as mentioned earlier, are considered to be of the best quality in their market. They are comfortable and easy to use. On top of everything, Apple prides itself on the fact that its products never “freeze,” which is a very common problem in technology. Their innovation capabilities should also be mentioned in their strengths section, because Apple always comes up with something new and significantly revolutionizes its products with it. The last thing I would like to mention is their pricing power. Obviously, due to the competitive market they're in, it's not as strong as some other giant companies in other industries, but it's still pretty strong nonetheless. The reason is the quality of their products. They can charge more for their products because they are so good. Moreover, their customers who become very accustomed to their qualities and design will pay more if necessary. When people talk about Apple's weaknesses, the first thing that comes to mind is that they are very dependent on service providers because their biggest pr... ... middle of paper ..... They are upgrading their operating systems so that Apple can compete with Samsung in terms of technological features. Since the death of Steve Jobs, the management team has not done a great job of coming up with unique ideas. This is a problem that needs to be addressed. When it comes to their financing needs, Apple is very stable and stable financially and does not have any financing needs that would require immediate attention. Apple has a very good future strategy for its near future. I believe that if they can expand into new markets, they will make huge profits. On top of that, their products are more popular than ever, and it looks like that's not going to change anytime soon. They are very stable financially and their stock price currently appears undervalued. I think investors should buy Apple stock at its current price and current market conditions..