The global village and the new economyThe new economy is part of the last part of the information age in the evolution of society. It has many characteristics. This is the era of the global village, the idea that the entire world is unified because of the speed with which information is processed from one end to the other. The idea of ​​personalization of technology is also a feature of the new economy, which allows individuals to modify technology and make it unique to each individual. In the new economy, individuals are faced with a new pleasure: less is more. (Straubhaar,289) The size of the technology has decreased but the performance of this new technology has increased. These innovations have become an important factor in finding the optimal method to achieve efficient technology. "(The new economy is a) world in which rapid change is a constant. A world at least as different from what preceded it as the industrial age was from its agricultural predecessor. A world so different from its emergence can only be described as a revolution." (Encyclopedia).THE COMPUTERThe modification of society to enter the new economy was done with the help of the computer. The computer has penetrated almost every aspect of existing technology. It is common to find personal computers inside homes. The computer is also used explicitly in the advertising industry, the telephone network industry and the film industry. The creation and growth of the new economy we live in today can be attributed to the computer. The personal computer has seen massive growth. It has gone from an intimidating machine to an essential part of more than 500 million homes around the world. (Gates). The size of the computer has decreased to us...... middle of paper ......November 21, 2002.COSTELS, Manuel. The rise of the network society (2nd edition). Massachusetts: Blackwell Publishers, 2000. “Encyclopedia of the New Economy,” in Wired Digital Inc. Available online at: , accessed November 19, 2002. GATES, Bill. “The PC: 20 years of youth”, in Microsoft-Press Pass, April 12, 2001. Available online at: , accessed November 16, 2002. SANDERS, Robert. “SETI@home, UC Berkeley's search for extraterrestrial life, celebrates its first anniversary and is named a finalist in the Computerworld Smithsonian Awards,” at UC Berkeley. Available online at: , accessed November 21, 2002.STRAUBHAAR, Joseph and Robert LAROSE. Media now. Belmont: Wadsworth Group, 2002.