Americans are doing everything they can to go green, not color. The "green" movement is about people making small changes to their lifestyle that could help the environment. Recently, the economy has been bad enough that the real estate market is in crisis; therefore, homeowners in need of change resort to renovating and constructing their existing homes instead of moving. In order to save money on products for their home and follow an eco-friendly lifestyle, people are making decisions and purchasing more resourceful and less expensive products. The green movement encourages people to learn about how they can improve their environment. People who are more environmentally conscious purchase more environmentally friendly products, choosing products that are or will be recycled. This green home movement is reaching consumers through news sources or word of mouth instead of being pressured by media outlets, such as home media networks that are considered authoritative on the subject, to create an effective attitude towards environmentalism. In fact, most viewers are immediately captivated by the demonstration of demolishing furniture and cabinets that could easily be donated to a family in need instead of being taken to the landfill. Home media networks, such as Home and Garden Television (HGTV) and Do It Yourself (DIY) Network, have a responsibility to showcase and educate their viewers about recycling options for household items that are not easily disposable. People who care about their home should also care about the environment; a short walk and neighbors can see the increasing depths of nearby landfills. The problem lies with our landfills which poison the soil, water and air. Even if this is not a surprise for ecological news, the statistics are middle of paper ......h Prime Minister. Internet. April 21, 2012. Intini, John. “The treasure in other people’s trash.” Maclean's 118.20 (2005): 32-N.PAG. Premier Academic Research. Internet. April 17, 2012. Kulpinski, Dan. “Human Footprint: Where Are All These Things Going?” Trash talk. National Geographic. Internet. April 21, 2012. Lee, E. Bun. “Environmental Attitudes and Information Sources Among African American College Students.” Journal of Environmental Education 40.1 (2008): 29-42. GreenFILE. Internet. April 19, 2012. Shanahan, James, Michael Morgan and Mads Stenbjerre. "Green or brown? Television and the culture of environmental concern." Journal Of Broadcasting & Electronic Media 41.3 (1997): 305. Academic Research Premier. Internet. April 20, 2012. “Unfinished Basement.” Addicted to rehab. Network Do it yourself. DIY, May 26, 2012. Television.