IntroductionTesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle powertrain components. Tesla Motors first gained attention by producing the Tesla Roadster, the first fully electric sports car. The company's second vehicle was the Model S, an all-electric luxury sedan. Tesla also makes and sells electric powertrain components, including lithium-ion batteries, to automakers including Daimler and Toyota. Tesla CEO Elon Musk said he envisions Tesla as an independent automaker, with the goal of eventually offering electric cars at a price the average consumer can afford. The commoditization of lithium-ion cells and the high-end product strategy protect the company from significant interdependence and integration risk. Tesla Motors is a public company listed on the NASDAQ stock exchange under the symbol TSLA. In the first quarter of 2013, Tesla reported profits for the first time in its ten-year history. Tesla raised $60 million and spent around $25 million to develop its two-seater Roadster vehicle, which sold for $109,000. Over the past two years, Tesla Motors has fought numerous legal and legislative battles in a large number of states over proposed or existing state laws that attempt to thwart Tesla's unique factory direct sales and service model. Tesla. In most cases – Massachusetts, New York and North Carolina, among others – Tesla has successfully circumvented the proposed laws, which are generally supported by franchised car dealers, or has won lawsuits based on existing laws brought by dealer groups. . But in Texas, which has the most draconian anti-Tesla rules in the country, the company's lobbying efforts have hit a brick wall. For the purposes of this...... middle of paper ...... nasonic and its suppliers only plan to invest $1 billion. Panasonic will receive an IP royalty for each cell produced by the Gigafactory. What he won't get is a profit margin on the percentage of production owned by Tesla. Reference: http://seekingalpha.com/news/1650803-all-eyes-on-teslas-gigafactoryConclusion: Tesla is a leader in its market. , and part of the success must be attributed to its ability to control its intellectual property. As a pioneer in electric car manufacturing, there is an ever-increasing threat of competitors trying to get a piece of the pie. Tesla must continue to use the patenting process as a way to protect its products. Additionally, the company should be more aggressive in implementing its current intellectual property protection strategies. This will streamline its effectiveness in controlling infringements and help manage its ever-growing intellectual property..