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Essay / Retail Store Essay - 547
Noad and Rogers (2008) analyzed that many studies have been done on how store entrances influence consumer behavior. The findings clarify that store entrances are important to the store, although there are various other elements of retail that have their own level of importance. Additionally, the importance level of items depends on consumers' planned, unplanned, or impulsive purchases. Store entrances can increase retail store performance by affecting customers' unplanned or impulsive purchasing behavior when they enter the store. Effective and well-designed store entrances create a positive customer attitude towards the store and they spend more time in the store and also increase the level of browsing. In the retail industry, easy-to-use store entrances and an attractive appearance are affirmative features that encourage customers to visit the store. Moerloose et al (2005) demonstrated that findings recommend that retailing can be executed positively with up to three easily used store entrances. allowing better traffic flow inside the store. Comfortable...