Table of ContentsIntroductionDiscussionBill Gates and the Microsoft CultureOn Gates' Ethical LeadershipThe Leadership Styles of Bill GatesSteve Jobs and the Apple Culture CoLe ethical leadership of Steve JobsLeadership style of Steve JobsConclusionIntroductionThe culture of an organization speaks about its personality. Culture includes the values, norms, assumptions, and tangible signs or artifacts of the organization that speak about its members and their different types of behaviors. A distinctive culture provides an organization with a motivating environment and builds cooperation or synergy as a fundamental condition for success. Additionally, culture sets standards for the entire system; an organization is therefore expected to manage a culture that keeps it competitive, while making employees happier and healthier at all times. Fundamentally, organizational culture has three basic functions: it provides a sense of identity for all members, it reinforces commitment to the organization's mission, and it clarifies and reinforces norms and behaviors. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Meanwhile, when it comes to the concept of ethics, it is a rational process based on agreed upon principles; morality, for its part, is based on the domain of religion. The choice to do the right thing is based on the principle of what has been agreed and while morality is always based on universal law or the commandments of God. Ethical choices are based on what you believe is your duty and value, who you owe that duty to, and what value that duty adheres to. Ethics does not reside in the choice of what is good or bad because that is morality, but ethics begins where this question of morality already arises, because it is the value of the individual and of the society it serves which must prevail. Additionally, the concept of ethical leadership refers to leading the organization with a leader who chooses good and avoids doing evil that can destroy the image of an organization. On the other hand, the idea of ​​leadership styles refers to the techniques and strategies of an organization. organizational on the way in which it effectively leads its employees to act on certain decisions in an efficient and decisive manner. Two famous leadership styles are transformational leadership and charismatic leadership. These two leadership styles will be discussed in the following sections of this article. Specifically, this article will evaluate two famous business leaders by contrasting and comparing their respective ones on organizational culture, ethical leadership and leadership styles and how these aspects impact their organizational behavior. DiscussionSteve Jobs and Bill Gates need no further introduction when it comes to the business world. Both possess a unique set of skills and leadership styles. Furthermore, both are very successful business owners who have made their companies among the Fortune 500 companies in the world, all thanks to these two great leaders when it comes to their leadership styles. Bill Gates and the Microsoft cultureThe Microsoft culture led and managed by Bill Gates is an industry where the culture of participation and empowerment prevails. Gates ensures that his employees participate in decision making as this is his strategy to increase his employees' commitment to their work in particular and to the entire organization in general. This large global company has theculture of empowered people because it motivated them to share their knowledge and let their ideas be transferred to others to help them in the decision-making process. On Gates' Ethical LeadershipEthical leadership is the standards by which businesses operate based on benchmarks. for business. They are best demonstrated through acts of fairness, compassion, integrity and responsibility. Bill Gates is very fair in his dealings with his subordinates. He ensures that everyone receives their salary and incentives to match. He is very compassionate towards the pathetic plight of his people by increasing their salaries when the need arises to cover the rising cost of raw materials, especially when the United States is experiencing an economic crisis such as the increase in the rate dollar inflation. Bill Gates makes sure that whatever his warnings are, he follows them and he always preaches with his words. Finally, Gates is a very responsible leader by being there, pushing everyone to accomplish their results effectively and efficiently while giving full support to every issue faced by his people, especially during Microsoft's difficult times. Leadership Styles of Bill Gates Leadership style of Bill Gates is participative in nature. He strongly believes in the value of his employees' contribution and the reason for Microsoft's overall success. He runs the business with great enthusiasm and a hard-working attitude. He managed to make his company weather the storm while becoming a leader in the sector. He delegates work to his subordinates and exploits the full potential of his employees to make the most of their skills, talents and knowledge. Steve Jobs and the Apple Culture Apple co is a leader in innovation, design and reliable connectivity. With Apple products, they are designed to meet real customer needs. When it comes to innovation, Apple leads its product innovation strategy so that it can always offer the latest features to improve and add more benefits and utility to their valuable customers. With innovative Apple products, they are always up to date with the latest market trends in product innovation. Perhaps one of the key factors in Apple's enormous commercial success is Steve Jobs, its leader who is one of the most beloved people in the industry. Steve is the inspiration to every marketer in the world on how he leads people. On the one hand, Apple Inc's main advantage is the margin it dominates on its products. This allows you to maintain a good margin for investing in R&D and brand building. Finally, Apple Inc has a strong consumer focus, which is why product designs and innovations are based on customer needs (Dudovskiv, 2018).Steve Jobs' Ethical LeadershipSteve Jobs believes that ethical leadership has a positive impact on the organization, positively affecting people's lives. people love its employees, customers and stakeholders. Steve Jobs believed that ethical leadership attracts people to work in the organization because most people would like to work in an organization that pursues what is good for the organization and its employees. An ethical leader is an effective leader who seeks what is best for his people, for the community and for the environment. Steve Jobs' Leadership Style Steve Jobs apparently adopts the autocratic leadership style. He wants to take charge of everything and gets little to no input from his team members. As a leader, he believes he is primarily responsible for making decisions and taking action..