Overview of Jet AirwaysJet Airways is an airline based in Mumbai, India, being the third largest airline in India. It operates more than 400 daily flights to 64 destinations worldwide. Jet Airways also operates two low-cost airlines, namely Jet Lite (formerly Air Sahara) and Jet Airways Connect. Jet Airways is India's market leader in the airline sector, but has faced increasing competition over the past decade, leading to an erosion of its market share. Jet Airways is focusing on its core service delivery to restore its competitive advantage within the industry. This will require putting into practice a combination of two strategies: a human process strategy and a strategy focused on technological advancement. We will analyze Jet Airways' business internationally by examining its external environment analysis and market strategies in Australia. Qantas has a dual brand strategy, Qantas is the premium airline targeting the time-conscious business market, while Jetstar is a low-fare airline targeting the more cost-conscious vacation market. As the internal factors of the organization can be managed and addressed effectively, the external factors are not underestimated. control. This involves making strategic changes that align the internal structure and functioning of the organization with the changed external environment. The events of September 11, 2001, for example, had a huge impact on major airlines, many of which saw their businesses collapse. Airlines are also affected by the actions of regulatory bodies such as aviation authorities, the Air Transport Users Council (which represents the wider interests of passengers), national governments and consumer bodies. Large airlines also bear huge fixed costs which make it very difficult for the middle of paper......gy Analysis. 5th edition. Blackwell Publishing • http://centreforaviation.com/analysis/traffic/2011-airline-profitability-revised-upwards-but-profitability-to-weaken-in-2012-iata-70250 (accessed April 9, 2014) • http: //www.leighfisher.com/sites/default/files/free_files/focus-newdriversofairlineprofitability-nov2011.pdf(accessed April 9, 2014)AppendicesBGC Matrix for Jet AirwaysJet Airways indicates negative growth in BCG matrix. Among its competitors, Jet Airways has a lesser market share. Jet is therefore recommended to follow the proposed strategy for each category. Star Strategy: Make smart investments for future growth in the international market Question Mark Strategy: Invest massively to increase market share Dog Strategy: Ensure cash flow Strategy Cow Cash: investing profits in other areas that could support one's own security ensuring secure growth.