Yahoo Case1. Success as a web search engine. Why Yahoo! such early success on the Web? Yahoo enjoyed early success due to a combination of factors such as timing, hard work, and a good understanding of Internet users' tastes and needs. By early 1995, Netmania was blooming. It was a great time to be a young entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw consumers' need to classify and differentiate websites. Responding to the urge to automate this process, Yahoo's founders chose instead to perform this research manually, reviewing and ranking approximately 1,000 sites per day. This approach combined with their decision to offer a free service led to rapid success.b. Why Yahoo! More effective as a search engine than other technically superior search engines? The Yahoo! search engine was designed to be both reliable and streamlined. The design was simple so it would pop quickly. The emphasis was on quality, not quantity. Yang's comment that "if you have 13 Madonna sights, you probably don't need a 14th" rings true. Internet users choosing Yahoo! not only did they receive reliable information, but they weren't bombarded with 1,000 views to review. Additionally, Yahoo! provided a product that is attractive and fun to use.c. Why does the fact that “Yahoo!” is spending money on people, not computers, one of the keys to its success? The business plan of the founders of Yahoo! involved manually categorizing existing websites and providing a shortlist of quality websites to choose from. This man-made directory was all that set Yahoo! from its competitors when the Internet euphoria swept the stock market in early 1996. Other search engines offered the user whatever met the search requirements. The concept of Yahoo! saved the browser the time it would otherwise spend filtering through garbage to find these quality sites.2. Build a Web Sight and the Branda. Do you agree with Jerry Yang's two fundamental strategies for the success of Yahoo! as a website and trademark? Why or why not? Yang firmly believed that success could be achieved by: a) giving users plenty of reasons to visit your service, and b) promoting the brand. Both strategies have been essential to Yahoo's success. Yang's vision of a one-stop-shop site, giving users multiple reasons to use its service...... middle of paper ...... in relation to the global community. In countries like India, AOL is not accessible without making an international call. Yahoo! also caters to foreign nationals with a variety of Yahoo! home sites from China, France, India and many more. Given the global nature of today's economy, Yahoo! did its part to reach new markets.c. What can Yahoo! do to improve their chances of commercial success? Explain your recommendation. The chances of future success of Yahoo! would be greatly improved by the diversification of its business plan. Currently, the main source of revenue for Yahoo! lies in the sale of advertising. Two areas can be improved here. First of all, Yahoo! should look to attract more traditional businesses and not rely solely on “.com” businesses. Second, Yahoo! would benefit from another, more stable source of income. One suggestion would be to modify their current format and offer a professional suite offering the simplicity and speed of the traditional service of..