In 1994, Tesco Lotus opened its first Lotus supercenter at Seacon Square Shopping Center on Srinakarin Road. A year later, their first discount store was opened. This store focused on selling products at low prices. In 1998, Tesco Lotus faced economic crisis through a joint venture between British retailer Tesco and CP Group, creating a development of the Thai economy with investment in store construction and business in Thailand. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the Original Essay The first express, Ramintra Branch, was launched in 2001, providing convenience to customers in the area. In 2003, Talad Lotus was launched to meet the needs of communities with Talad Phong Petch as its first store. A Roll Back program has also been opened to provide assistance to customers. The Tesco Lotus Visa credit card was created in 2004, designed to be “an answer for every day”. Additionally, the first Green Store was opened to create an environmentally friendly building with photovoltaic solar panels. In 2006, the Bang Bua Thong distribution center was opened to supply Express and Talad stores. In 2008, Tesco Lotus opened the second Green Store in Salaya. Sam Khok distribution center was also opened, with international standard system and improved working environment. In 2009, Plus Shopping Center was opened, providing goods and services to customers. The club card, “Thank you” card, was also introduced to reward customer support by giving points to exchange for discount vouchers. In 2010, Tesco Lotus opened a fresh produce distribution center in Lamlukka with the concept of "the best for customers and the best for the environment" to increase their efficiency in delivering fresh produce. In 2011, the “Green Line” service was created to provide greater convenience at checkout and improve the shopping experience. They also opened Tesco Lotus Extra with the concept of “Extra Shops, Extra Range and Extra Service”. In 2013, “Tesco Lotus Shop Online” was established to allow customers to purchase products online and have them delivered to their homes. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Personalized Trial The distribution center was opened in Khon Kaen in 2014, with over 300 stores in the northeast of Thailand. In 2016, Tesco won 183 Labor Relations Wellbeing Organizational Excellence Awards 2016 from the Minister for Labour. Additionally, Tesco Lotus partnered with 14 suppliers and organized the “United Hearts: Ruamjai Helps Thais Save on Cost of Living” campaign to ensure that the products would be 20% cheaper. From 2017 to present, Tesco Lotus announced that the new CEO named Mr. Sompong Rungnirattisai would be the first CEO of Tesco Lotus with Thai nationality, succeeding Mr. John Christie..