“5.2 yards per carry, never missed a game, won the rushing title every year except one; "There were a lot of contenders, but if you have to pick one, you have to pick Jim (Brown) as the greatest running back in history." - Bob Costas The multimedia, press and widespread negative propaganda would lead one to believe that the athletes are, in addition to accumulating points, he is only capable of drug abuse, domestic violence and extortion. As a college student-athlete, I too sometimes fall prey to malicious stereotypes. However, what you don't read about in the daily periodicals or on the evening newscasts are the positive things that athletes do outside of their respective sports. For example, the profits and efforts of professional basketball player of African descent Dikembe Mutombo in his home village are rarely mentioned. It would be difficult to find information on the Atlanta Falcons supporting Warrick Dunn's "Single Mother Home Buying Program." More importantly, as successful as his program has been, the records of Jim Brown's "Bitter-I-Can Foundation" for the advancement and elevation of self-esteem have apparently been esoteric. Jim Brown is to running backs what Superman is to cartoons. At 6'2" and 230 pounds on a square-shouldered frame, he was an explosive fullback. He played only nine seasons for the Cleveland Browns and led the NFL in scoring eight times. However, unlike most athletes, Brown retired while at his peak at age 30, he decided he preferred acting in films rather than on the field. When he left the game before the 1966 season, no player. He had never run for as many yards as he did (12,312) or score as many touchdowns. However, football was not even his favorite sport; he is the only athlete to have been inducted into the Hall of Fame; fame in professional football, college football and lacrosse Although he appeared in more than 32 films and founded the Negro Industrial Economic Union to help black-owned businesses, he created the Amer. -I- Canprogram, with the goal of transforming gang members from destructive members into productive members of society. Through his participation in several prison and "aftercare" programs (i.e. Vital Issues Project, Jobs Plus and Coors Golden Door), Brown, an experienced community activist, recognized that to succeed in any type of retraining or education, the attitude of the recipient was the key. These programs addressed life management skills, human development and self-esteem issues, which impact on