1) Introduction• Company History Since opening its first single store in Pike Place Market, Seattle, Washington (USA) in 1971, Starbucks has established itself as the world's leading specialty coffee retailer, roaster and brand. Today, they have the privilege of connecting with millions of customers daily with almost 18,000 outlets in 60 countries, including Indonesia. Starbucks not only sells coffee, but also other drinks, such as hot chocolate, green tea, pastries, cookies, and items like cups and tumblers. • Starbucks Mission Statement “To inspire and nourish the human spirit – one person, one cup and one neighborhood at a time.” »Starbucks' principles for achieving their mission:• Our coffee – It has always been and always will be about quality.• Our partners – We always treat each other with respect and dignity. And we hold each other to that standard.• Our customers – When we are fully engaged, we connect with our customers, laugh, and uplift our customers' lives – if only for a few moments.• Our stores – It s it's about pleasure at speed ...