In this essay I will examine the film company and distributor Universal Studios, also known as Universal Pictures. I will analyze the logo, branding and marketing within the company.Overview of Universal Studios.With a long history in the film industry, Universal Studios is the largest film studio in the world, with 9,000 employees. The company produced “ET: The Extra Terrestrial” and “Jurassic Park,” which are two of the highest-grossing films of all time. The company introduces new films to the mainstream market fairly regularly, releasing on average between 15 and 18 per year. Carl Laemmle, who was a film exhibitor and producer, founded the American Film Studio in 1912. The studio began by creating low-budget films. films, until it was purchased by Music Corporation of America, which made it the most profitable and largest film and television company in the world. The company actually has several divisions, including Universal Television, Universal Studios Home Entertainment, Universal Studio Parks and Resorts, Focus Features, Working Title Films, Illumination Entertainment, and Universal Animation Studios. One of the key divisions is Theme Parks and Universal Studio Resorts that showcase the studio's film and television productions, located in Hollywood, Orlando, Japan and Singapore. Visual understanding of the logo. Universal Studios has had 11 developments of its logo between 1914 and 2013. The first five are very rare to find. One of the first recognizable elements across the 11 developments is that they have continually retained the use of a globe in the center of the logo. This represents the world's paper medium......dio's Facebook [ONLINE]. Available at: https://www.facebook.com/universalstudiosentertainment [Accessed December 27, 2013].Universal Entertainment's, (2013), Universal Picture's Twitter [ONLINE]. Available at: https://twitter.com/universalpics [Accessed December 27, 2013]. Universal Studio's, (2013), Universal Studio's Tumblr [ONLINE]. Available at: http://universalentertainment.tumblr.com [Accessed December 27, 2013]. Universal Entertainment's, (2013), Universal Entertainment Twitter [ONLINE]. Available at: https://twitter.com/UniversalEnt [Accessed December 27, 2013].Universal Studio's, (2013), Universal Studio's Pinterest [ONLINE]. Available at: http://www.pinterest.com/universal/ [Accessed December 27]Universal Picture's, (2013), Universal Picture's Youtube [ONLINE]. Available at: http://www.youtube.com/user/UniversalPictures [Accessed December 27 13].