Indeed, Chic-fil-A does many things to ultimately make it a leader in customer relations. First, Chic-fil-A decided to focus on its core strengths and competencies rather than branching out into the unknown (Reichheld, 2000). This means that Chic-fil-A focuses on its best treat, which has made it a favorite among its customers. Since 1946, when the company started its business, the priority has been chicken specialties. The ability to create iconic chicken dishes has helped it gain a huge number of customers because it has provided the company with accurate facts and statistics about its products. Thanks to a competent research and development (R&D) team at Chic-fil-A; she knew how to create the best chicken specialties, coherent and classic (Reichheld, 2000). The ability to focus on chicken dishes means customers are always guaranteed the best meal. There is less room for error on quality because the restaurant focuses on its strengths. This is the first key strategy that allows Chic-fil-A to enjoy one of the best customer services.