The Important Role of Journalists Every morning when I get up, the very first thing I do is turn on the television, but not to watch cartoons or MTV. It has become a habit for me to watch the news in the morning. I feel the need to know what's going on because I know that no matter where the news breaks, 99% of the time it will, directly or indirectly, affect me or the people I care about. Broadcast media has become a part of my life and that of almost everyone in the Western world. We may not know the names of our senators, but Katie Couric or Tom Brokaw are household names in every American household. However, few of us realize that the profession of journalism is not as glorious as we imagine. This article will give you a deeper insight into what goes on behind the television screen or radio microphone. Like all other speech communities, journalists have their own jargon. It mainly consists of technical terms describing different aspects of information production. In radio there are voices, readers, Q&As and packages: all are types of stories. Voicer is a report voiced by a journalist; reader is the script of a news report read by a news anchor; The Q&A is an interview; and the package is a report produced and read by a journalist which also includes parts of interviews or natural sound. A particular characteristic of journalistic jargon is that there are very often several different terms for the same concept. For example, other words for "package" are "wrap" and "feature"; “cut,” “bite” (or “soundbite”), and “news” all refer to part of an interview. But in most cases, the jargon of journalists is much more understandable to a foreigner than, for example, the specialized language of chemists. Repo's purpose... middle of paper ... vanity hurts press credibility, says ABC's Cokie Roberts. " FreedomForum Online News. http://www.freedomforum.org/freedomforum/news/971003ca. html (October 9, 1997). Germer, Fawn. “How Are You Feeling?” American Journalism Review, June 1995: 36-42 . Kemkes, Michelle "'If it bleeds, it leads,' isn't that the motto of KVUE-TV" Minnesota News CouncilNewsletter, Summer 1996. http://www.mtn.org/newscouncil/Summer96/KVUE. .html (October 9, 1997). Rather, Dan. “Journalism and the Public Trust.” Humanist Nov./Dec. 1990: 5-8. Scanlan, Frank. Personal interview, October 10, 1997. Shaw, David. “Beyond Skepticism: A Negative Spin on the News.” » Los Angeles Times April 17, 1996: Al. Shook, Frederick et al. Information dissemination process. 5th ed. Englewood: Morton Publishing, 1996. Valente, Judith “Do You Believe What Reporters Tell You ? » 1997: 4-6.