The context of today's society is one of increasing pressure to conform to culturally diverse traditions and principles. Although this movement had a positive effect in its fight against bigotry and racism, it posed a conundrum as to how best to handle problems arising from a clash of cultures. On February 5, 2011, British Prime Minister David Cameron gave a speech at the Munich Security Conference, drawing attention to the failure of "state multiculturalism". His speech sparked debate around the world and inspired numerous articles defending and denouncing the prime minister's views. “Cameron's Crusade,” written by Daniel Hannan, Member of the European Parliament, makes a compelling argument for Cameron's speech. Hannan uses a strong, authoritative tone, which becomes sardonic when he speaks of those he describes as "multicultural", but assumes agreement with the readership. He also gives examples of the dangers observed in a society too sensitive to cultural disparities. The emphasis, however, is maintained on the idea that the multicultural dilemma is one of integration and not of immigration, in order to avoid the inevitable accusation of racism. Finally, Hannan characterizes the opposing sides of the argument through a few key words, using their associations to implant a favorable opinion of his point of view in the reader's mind. Probably the first observation made when reading the article is the way in which Hannan uses very sharp language. , sarcastic style when he speaks of those he considers to be members of the “multi-culti apparatus”. With his opening statement, "what is shocking is that anyone should have been shocked", he immediately sets the tone of the article and clearly identifies his position: that the Prime Minister's remarks were at the middle of paper. .....dibility. Even more, he speaks like someone who has “been there”. As Hannan wrote in a Telegraph News blog on June 14, 2010: “I'm working on your future and, believe me, you won't like it. » There is the real sense that he is writing not to provide a historical essay, but as a warning to those who have not yet traveled the same path as his country. His use of rhetoric is not an academic exercise, but rather a means of conveying his passionate point of view as forcefully as possible. Works Cited Bradley, Steven. “The framing effect: influence your audience by setting the context. » Van SEO design. Smashing Network, June 7, 2010. Web. March 01, 2011. Hannan, Daniel. "Cameron's Crusade." Newsweek.com. Newsweek, February 13, 2011. Web. February 28, 2011.---. “I admit it: I was wrong to support Barack Obama.” Telegraph Blogs. The Telegraph, June 14, 2010. Web. March 01. 2011.