IntroductionStirling Bridge is a well-established tool manufacturing company that has demonstrated a lack of moral responsibility by failing to disclose vital safety information products to a foreign buyer following the company's voluntary product recall. BackgroundStirling Bridge was a successful power tool company for over 100 years. The company had sold and distributed power tools and equipment throughout the United States, Europe and third world countries. Recently, one of Stirling Bridge's best-selling products, the Braveheart line of power tools, came under attack when consumer protection agencies conducted research and discovered that many consumers who purchased these power tools were experiencing significant damage and personal injury after use. Stirling Bridge (STIRLING BRIDGE) had identified potential safety issues with its power tools and hired an independent research firm to investigate why consumers were being injured while using their power tools, long before the company was attacked by public agencies. Among the company's stakeholders were the president. of the power tools division Mike Wallace, CEO Robert Bruce, Chief Sales Representative John Comyn, Vice President Melvin Gibson and Clay More, President of the Polynesian Hardware Retailers and Consumers Trade Association. AnalysisStirling Bridge demonstrated strong moral principles when deciding how best to address consumer injuries related to the Braveheart line of power tools. STIRLING BRIDGE has taken the public interest to heart and adopted a utilitarian approach to serving the greatest good for the greatest number. Stirling Bridge has exhausted significant financial and manpower resources to focus more on welfare...... middle of paper ...... demonstrated ethical decision-making and a utilitarian approach when addressing Braveheart power tool safety issues. They improved safety features, improved product instructions, and highlighted product warning information; However, when they chose to sell the recalled power tools overseas and made the conscious moral decision not to fully disclose the potential dangers to the buyer, they demonstrated a lack of integrity and violated their moral duty and potentially posed a threat to health and well-being. -be a foreign consumer. Works Cited Beauchamp, Tom L.. "Stirling Bridge's Unloading of Surpluss Tools." Case studies in business, society and ethics. 1983. Reprint, Englewood Cliffs, NJ: Prentice-Hall, 2003. Velasquez, Manuel. Business ethics: concepts and cases. 1992. Reprint, Upper Saddle River, NJ: Pearson, 2012.