Abraham Maslow proposed his theory called Maslow's Hierarchy of Needs, in his 1943 article, A Theory of Human Motivation. He believed that there were certain levels of human needs. He believed that the most powerful were our physiological needs, which are our biological needs, the need for everything that allows us to live. For example, the need for oxygen, food, water, sleep, excretion, etc. The second level of need concerns our security needs; such as the safety of our health, our body or our family. Next come the needs for love, affection and belonging. Humans need to feel love, we need to have social connections that comfort us and are there for us. Esteem needs are the next level; it is the human need for things like self-esteem, confidence and respect. The final level concerns the need for self-actualization, for someone to be who they want to be. Many television commercials use people's needs to motivate them to buy whatever they are trying to sell. KFC not only uses their words in one of their commercials to motivate people to buy their food, but they also use MC Hammer. They use Wo...