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  • Essay / Cows On Parade - 1184

    Cows in the city.Chicago – the windy city… Famous for its skyscrapers and the MagnificentMile, Chicago was embellished this summer with one or more new monuments to be more exact . Nearly 300 cows found temporary shelter in the streets of the city center and in its buildings. This extensive public art project, organized by the Chicago Public Art Program, commemorates the city's industrial history, while bringing a sense of community and beauty to Chicago citizens and tourists. In this “parade”, each cow is full of meaning as well as artistic value. Although many might say so, I would instead like to congratulate the city of Chicago for implementing this great project. The idea for this project was brought to Chicago by Peter Hanig, after seeing a similar project in Zurich. Originating from the North Michigan Avenue Business Association, the “cow” idea found its way to the Department of Cultural Affairs. This is how it all started. Sponsors ordered artists and the cows were on their way. It is difficult to clearly say whether the sponsors were trying to gain publicity using the cows or whether they were simply selflessly participating in this magnificent “parade”. Some cows, like "Give the Lady what She Wants" with shopping bags on their backs, are obviously nothing more than advertising for Marshall Field's & Co., the cow's sponsor. The same goes for “Mooving Eli”, close to Eli's Cheesecake, which also does not hide its advertising nature. Some are disgusted at calling this form of advertising a public art program. However, it is not entirely fair to blame the sponsors for wanting to use the cows for their own benefit. If cows were purchased with tax money, this issue would become truly controversial. Many people, with whom I would tend to agree, understand that while some cows are used for advertising purposes, there are many cows that actually beautify and enrich the city of Chicago with their presence. One example is the “Stampede” cow near Chicago. the historic water tower. This cow does an incredible job promoting the city and is a true example of a public art figure that celebrates the diversity of the city's events. This cow is painted with images of Chicago celebrations, such as the "Taste of Chicago", "Venetian Night" and the Air Show. It is especially nice to see a smile on the faces of small children as well as those of adults..