Table of contents1. Discrimination2. Reinforce stereotypes3. Impact on self-esteem4. Diversity and inclusion1. Perpetuate beauty standards2. Growth of inequalities3. Consumer InfluenceIn today's competitive job market, companies often prioritize the appearance and image of their employees as part of their branding strategy. This practice, commonly referred to as “look-chasing,” involves hiring individuals based on their physical attractiveness and their fit with a particular image or stereotype. While this approach may seem harmless or even beneficial to businesses, it raises significant ethical concerns regarding discrimination. This essay explores the concept of "looking for the look" and the ethical dilemmas it poses, particularly as it relates to discrimination and its impact on society.Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essayThe practice of “Going for the Look” “Going for the look” is a recruitment practice that is prevalent in various industries, including retail, hospitality and marketing. Companies seek to create a specific image or attract a particular target audience by employing people who embody the desired aesthetic. This may involve factors such as age, race, gender, body type, or even attractiveness. The reason behind this practice is that customers are more likely to be attracted to and make purchases from employees who reflect the ideal image of the company. Ethical Dilemmas Although “going for the look” may seem like a strategic business decision, it raises several ethical dilemmas:1. DiscriminationOne of the main ethical concerns surrounding this practice is discrimination. When companies hire employees based on their appearance, they often exclude people who don't fit the desired image. This may result in discrimination based on age, race, gender, or other protected characteristics, which is both unethical and illegal in many countries.2. Reinforcing stereotypes “Going for looks” reinforces harmful stereotypes about beauty and attractiveness. This perpetuates the idea that only a specific type of appearance is valuable or desirable, thereby contributing to societal pressure to conform to these unrealistic standards.3. Impact on Self-Esteem Individuals who do not fit the desired image may experience negative effects on their self-esteem and mental well-being. They may feel like they are not good enough or that their worth is based solely on their appearance, which can lead to anxiety and depression.4. Diversity and InclusionThis practice can hinder efforts to promote diversity and inclusion in the workplace. This creates a homogeneous workforce and excludes individuals from different backgrounds and experiences, limiting perspectives and ideas within the organization. Impact on Society The practice of “look for the look” extends beyond individual ethical concerns; it also has broader societal implications:1. Perpetuating Beauty StandardsBy prioritizing appearance over qualifications or skills, this practice contributes to the perpetuation of unrealistic beauty standards. This sends the message that conforming to these standards is more important than one's abilities or character.2. Increasing Inequalities This hiring practice can exacerbate existing inequalities and disparities, including around race, age and gender. This can prevent.