According to Kelloggs.com “..PEP was the first cereal enriched with vitamins B and D by the “spray” method. » marking the beginning of the grain industry's food enrichment process. A revolutionary springboard for a product that could have been marketed in such a way as to highlight its health benefits; instead decided to focus on women and how stereotypical advertising would attract an audience to drive sales. The 1930s were a time when sexism was common. Regardless of traditional gender roles of the time, advertising suggests that a housewife's job is equivalent to a man's job outside the home, when in reality a woman's job is emotionally taxing and physically. At that time, men mostly held office jobs that were far from being similar to those of a woman. Why are women still seen as weak-minded individuals, incapable of working outside the home? With advertisements constantly depicting women as simple housewives, our culture will continue to confine them to this exhausting role. Despite our true caring nature as women, we too deserve the right to be conveyed in culture as dominant beings capable of doing more than just sweeping and mopping, but who are intelligent beings with the capacity to work as hard as 'A