“We have something new for spring. And this new plaid sweater? This sweater is very popular nowadays because many popular actresses wear it in several TV series. I think this sweater would suit you perfectly because it matches your sky blue skirt. We also provide a 40% allowance for this item. That would be good for you, ma'am. We can often see this situation in all stores, but this saleswoman highlights this new style of sweater by saying that it presents a low risk of trendy style, taking into account the silhouette of the customers, and letting them know that it is on sale. Even if the guest doesn't buy this sweater, this saleswoman knows how to sell. Because she knows exactly what the guests want. Aristotle said three things that constitute basic skills in persuading people. Ethos, Pathos, Logos. He said that when people decide to do something, they make a rational judgment and there must always be a reason. Therefore, explaining with some examples or citing an expert opinion would be a very successful idea in these reasons. We can now see that Deborah Tannen, the author of "The Argument Culture", shows us how to use Aristotle's three skills: to interest readers by indirectly using his quarry, to compel readers to follow his structure of writing in order to make the reader's pathos his own. So, through this rhetorical analysis, I will observe and analyze her writing structure, what is the point she wants to say to the readers and what are her main skills among Aristotle's three persuasion skills. Deborah Tannen, the author of “The Argument Culture,” is good at persuading people. She persuades readers, pointing out the problems of traditional debate that most people mindlessly follow...... middle of paper...... readers simply understand and are understandable about my words for no reason. Knowing and seeing each other between readers and writers would take the essay into the world of communication. In this way, if we understand the mechanism of persuasion and make the most of it, it will be easy to generate interest and persuade readers. Works Cited Tannen, Deborah. “The culture of argument”. The Prentice Hall Guide for Academic Writers. Custom Ivy Tech Edition. Ed. Stéphane Reid. Upper Saddle River, NJ: Pearson, 2011. 403-407. Print.Tannen, Deborah. “The power of speech: who is heard and why.” Harvard Business Review 73.5 (1995): 138-148. Commercial source completed. Internet. March 3, 2014. Tannen, Deborah. You just don't understand: women and men in conversation / Deborah Tannen. np: New York: Morrow, c1990., 1990. Valdosta State University GIL Catalog. Internet. March 3. 2014.