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  • Essay / Coffee Bean Swot Analysis - 2431

    The Coffee Bean Café aims to meet the needs of its customers by providing them with a place to relax, work, socialize and enjoy a cup of quality brewed coffee or alternative beverages. offered. With the availability of coffee at many other locations, many of which offer drive-thru service, we felt we also needed to provide this service to satisfy our customers' take-out coffee needs and improve our competitiveness against other outlets. retail. We strive to raise the level of service, amenities and coffee quality to differentiate our products and operations from our competitors by giving them a place they look forward to coming to. The marketing of the Internet aspect of the Coffee Bean Café will include the fastest and most reliable wireless Internet service, with two wireless printers available to print pages for a small fee, comparable to the cost of printing provided by other establishments. The plan is to provide four desktop computers located at workstations in the quiet room to accommodate the needs of our customers who do not have a laptop available when the need arises. This gives our customers the opportunity to carry out commercial transactions at the Café..